Sunday, August 29, 2010

Free Logo Design Websites - Why they are free?

There is an old saying that goes around like this "There is no such thing as a free lunch in this world". But yes there are many websites offering free logo design services. How free these websites really are?

Most such websites ask you to signup and create an account to create your logo design. Then they provide you with some online tools where you provide your business information like name and tag line. You get to pick your own colors, and fonts. In the end they show you a logo that you have created and send it to your email address.

This all sounds good so far so whats the catch? 

Once you open the image in your email or the image the website shows you to download you will notice that there is a water mark on this image advertising this website. You certainly don't want this watermark on your business logo and to remove this water mark you will be asked to signup for premium service of this website. Now this premium service would cost you exactly the amount that you can spend with a professional logo design company to get your own cheap but unique logo design.

Even if you decide not to go for the premium service and simply discard this logo and forget the whole thing, these websites wont let you forget it. Remember you have provided them with your email address. They will sell your email address to third parties to use it for sending you junk mail. They will also use your email address to send you their own marketing and affiliate offers.

Sunday, August 1, 2010

Make The Web Easier - One Website At a Time

World Usability Day Vienna

Every day there are thousands of new websites appearing on the web. If you are a small business you would notice that in your industry, in your region, there are new websites appearing every day. The growth of the web is magnificent, but is it useful as well?

Certainly, information and the abundance of it is very useful for human society as a whole. However, people publishing this information on the web, do they make it easier for the users to find it and use it the way they want?

Sadly, this is not true in most cases. A large number of websites are not very usable as far as usability standards are concerned. Even more websites follow any accessibility standards and very few follow the coding standards. Designers are forced by their clients to create websites that are more eye candy and less practical. The web design industry is growing because of the business brought to it by the small businesses and unfortunately these small businesses believe that if they are paying for the design they must get the most out of their money.

The purpose of design is not primarily to create eye candy. The purpose of design is to make things easier so that they can achieve the goals and fulfill their purpose. A web design is good if it helps a business grow, increases the sales, or brings more loyal customers. A web design that is extremely pretty but otherwise not very helpful is a bad web design.
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