Web Design and your Logo

Using your visual brand identity on your website is just as important as anything else. Small businesses often ignore the fact that the consistency in design increases the comfort level, makes it more easier, memorable and reminding. I have often seen websites where logo at the top of the web pages does not meet the rest of the website's theme it looks alien and not at all memorable.

The question is whether you need to get your logo designed to meet your web design needs? - OR - you should have your web design styled to match your logo design?

Logo design is used every where from print to web, to brochure and on coffee mugs. While your web design is only used on the web. So your logo design should be made to fit all those mediums. It is the best strategy to hire the same company or web designer to do your logo that way it will be much easier for them to maintain consistency between designs.

On your website, your logo is not going to be only image. You would probably be using flickr, twitter, facebook buttons as well. I have seen countless websites ruining their sidebars with many colorful buttons for countless social networking websites. Don't do that please, instead select a few popular social networks where you have some influence and get your buttons chromed to meet the color scheme of your web design.

Bunnell, Florida: Flagler County Approves New Logo Design

I have decided to share logo design news with the readers of this blog. The purpose is to highlight how businesses and organizations across the globe and particularly in the United States are trying to achieve their marketing goals and how they are using logos to do that effectively.

Flagler County Old Logo	Flagler county New Logo

In Bunnell Florida, Flagler County has recently approved a new logo design for the county. In september last year the county announced a logo design competition and called for enteries. After recieving 113 entries out of which 72 were student entries, a committee of local marketing professionals hand picked the best three designs.

However, the winning logos are not going to be the official count logo. The county hired a professional graphic designer to do a logo design for the county by incorporating elements from the top choosen designs from the contest. The professional graphic designer then took suggestions from the comissioners and borrowed heavily from the winning logo design.

As you can see this logo is built specifically for the marketing purposes and attempts to highlight tourism industry by presenting an environment friendly image. Eco tourism is already big in Flagler county and the officials hope that by using the new logo on county stationary, vehicles and other marketing materials they could do more effective marketing.

PepsiCo Logo Design and World Domination

Remember Swastika, During the WWII Hitler’s ambitions to conquer to world and impose his ideologies on the world were often reflected by that sign. Later on, Hollywood took over the legacy of Hitler and continued to associate the swastika with Evil Geniuses.

In today’s corporate world the largest multinational corporations do not hesitate to show their ideologies about conquering the world and dominating entire global market. Well of course we cannot compare these corporations with the Nazi Hitler, but there is similarity between today’s multinationals and Nazi Germany, dreams of total world domination.

Here are some examples from PepsiCo’s logo’s representing planet earth and company’s global reach.

The New Pepsi 3D Logo Design

Pepsico Corporate Logo Design Global Expansion Products covering the Globe

Pepsico Corporate Globe Logo Again surrounded by Products