Inspiring Lives by Logo Design

As we have discussed earlier that a logo is not just an advertising gimmick, it speaks volumes about many things and has socio-cultural aspects as well.

In the United States Geoff Livingston, a prominent blogger/ web media guru has recently got a logo tattooed on his arm. Livingston announced that he if raised $5000 for the Lance Armstrong Foundation, he will get organization’s logo tattooed on his arm as a payback and to thank the contributors. Lance Armstrong Foundation is an organization that works for cancer patient's welfare and cancer research.

Livestrong Logo Tattoed / CC BY-SA 2.0

Just like you would expect from a web communication expert, Livingston used facebook and twitter to spread the word about the cause among his social networks, he also raised money during the SxSW event in Austin, Texas. Once he crossed the $5000 USD mark, Livingston got himself tattooed. With the help of his blogging, social networks and public speaking Mr. Livingston raised the amount. He then asked the readers of his blog to help him choose a logo design for the tattoo and based on reader suggestions he picked up Livestrong Halo as the logo.

Logos That Speak Volumes

A quality logo is not just a pretty picture created with sophisticated graphics tools. It is an image that portrays an organization or a business. It can convey lots of information, facts, stories and promises to the viewer. It can become a part of the lives of people and it could become synonymous to trust and quality.

Toy Story 3 Logo © Disney . Pixar

These wonderful images represent stories of the business, stories of happenings around that business and stories of its customers. By the time, customers become acquainted by this image and it makes them feel comfortable, cared, and relaxed. This powerful visual representation acts like a spokesperson for an organization. It tells the purpose of the business, the values and practices this business follows, and the promises and assurances it makes.

Pilgrim's Promise Logo -Final Version
Originally uploaded by m23jeske

It bow downs to greet the viewers, politely invites them in to try the services or products, encourages them to ask questions, and tries to convince them. It inspires the creative sensitivities of the viewers, evokes emotions, and provokes thoughts.

There is so much that this tiny little image can do. Those who do not pay attention to own one are living in fool’s paradise.