Thursday, April 8, 2010

Web Design and your Logo

Using your visual brand identity on your website is just as important as anything else. Small businesses often ignore the fact that the consistency in design increases the comfort level, makes it more easier, memorable and reminding. I have often seen websites where logo at the top of the web pages does not meet the rest of the website's theme it looks alien and not at all memorable.

The question is whether you need to get your logo designed to meet your web design needs? - OR - you should have your web design styled to match your logo design?

Logo design is used every where from print to web, to brochure and on coffee mugs. While your web design is only used on the web. So your logo design should be made to fit all those mediums. It is the best strategy to hire the same company or web designer to do your logo that way it will be much easier for them to maintain consistency between designs.

On your website, your logo is not going to be only image. You would probably be using flickr, twitter, facebook buttons as well. I have seen countless websites ruining their sidebars with many colorful buttons for countless social networking websites. Don't do that please, instead select a few popular social networks where you have some influence and get your buttons chromed to meet the color scheme of your web design.


  1. A good logo is the key to the success of getting a recognizable image which will portray the quality and will establish the professionalism of a business.


  2. awesome!! thanks for the web designing tips!!!


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