Sunday, September 26, 2010

Logo Design and Web Design A Combination to Effectively Win Minds and Hearts

So much has been said about the importance of a logo design in brand development, marketing and promotional strategy of a business. We have said many things and discuss many perspectives of it on this blog alone and so many wonderful blog posts on our logo design blog. There is no doubt that a logo design is not just a pretty picture to decorate the walls of your office or the premises of your business. A logo design is the identity and the image of your business and how it should be and it is perceived in the eyes of your customers.

A quality logo design alone is nothing in itself until it is applied properly and used cleverly for the benefit of the business or the brand it is representing. There are many ways and each day people are coming up with new innovative ideas to use their logo into different mediums and achieve the maximum brand exposure. However, for starters some places can be a good way to get started on your brand development.

In today's modern web savvy and technologically advanced society, people are spending a lot of their time on the web. Most smart businesses are aware of that and they are spending a lot of their resources to get maximum exposure on the web. They want to be every where from social web to social bookmarks, from blogs to news sites. The best place to start placing your logo design is your own business website.

Sunday, August 29, 2010

Free Logo Design Websites - Why they are free?

There is an old saying that goes around like this "There is no such thing as a free lunch in this world". But yes there are many websites offering free logo design services. How free these websites really are?

Most such websites ask you to signup and create an account to create your logo design. Then they provide you with some online tools where you provide your business information like name and tag line. You get to pick your own colors, and fonts. In the end they show you a logo that you have created and send it to your email address.

This all sounds good so far so whats the catch? 

Once you open the image in your email or the image the website shows you to download you will notice that there is a water mark on this image advertising this website. You certainly don't want this watermark on your business logo and to remove this water mark you will be asked to signup for premium service of this website. Now this premium service would cost you exactly the amount that you can spend with a professional logo design company to get your own cheap but unique logo design.

Even if you decide not to go for the premium service and simply discard this logo and forget the whole thing, these websites wont let you forget it. Remember you have provided them with your email address. They will sell your email address to third parties to use it for sending you junk mail. They will also use your email address to send you their own marketing and affiliate offers.

Sunday, August 1, 2010

Make The Web Easier - One Website At a Time

World Usability Day Vienna

Every day there are thousands of new websites appearing on the web. If you are a small business you would notice that in your industry, in your region, there are new websites appearing every day. The growth of the web is magnificent, but is it useful as well?

Certainly, information and the abundance of it is very useful for human society as a whole. However, people publishing this information on the web, do they make it easier for the users to find it and use it the way they want?

Sadly, this is not true in most cases. A large number of websites are not very usable as far as usability standards are concerned. Even more websites follow any accessibility standards and very few follow the coding standards. Designers are forced by their clients to create websites that are more eye candy and less practical. The web design industry is growing because of the business brought to it by the small businesses and unfortunately these small businesses believe that if they are paying for the design they must get the most out of their money.

The purpose of design is not primarily to create eye candy. The purpose of design is to make things easier so that they can achieve the goals and fulfill their purpose. A web design is good if it helps a business grow, increases the sales, or brings more loyal customers. A web design that is extremely pretty but otherwise not very helpful is a bad web design.

Sunday, July 4, 2010

LogoInn Design Showcase

Logoinn is a UK based logo design company, offering design services to all size of businesses. At logoinn we believe in quality and creativity. We strive to cross the barriers of standardization by setting our targets way ahead them. We offer a wide range of design solutions to choose from and with our 24/7 support option, and 100% money back guarantee, we offer complete client satisfaction.

Thursday, June 10, 2010

Make Yourself Attractive on Social Media

Social Media is the new web, and small businesses all over the world are realizing the importance of social web in their marketing and promotional campaigns. Social Media Marketing is an easy and cost effective way to send your message to targeted audiences and communicate with your clients, customers and potential partners.

But it seems like that many small businesses are getting exhausted with their online social media campaigns and has started to believe that it is not as effective as some people claim that it is. Well the thing is that, if you look around you will find several small businesses in your own niche and industry doing great on social web. This means that social networking, social media marketing and the social web is still a very powerful and effective tool. It is specially useful for small businesses since they have a smaller customer base it is easy for them to socialize on the web.

The real problem is that most small businesses believe that social web is also like a website or a company newsletter, where they can simply add subscribers and then feed them their links and special offers on a daily basis. Many people regard this practice as spam and no wonder your contacts do not respond to your messages.

Social web is a lot like the real social life. In order to get people's attention and build good relationships you are expected to respect other people and take interest in their activities as well. So please act like you are a real actual human being on your social networks and you will start noticing the difference.

Ohh and by the way, if you to decorate your social network profiles then perhaps you should consider getting yourself a custom logo design for social networks.

Monday, May 3, 2010

How Art helps Marketing

No matter what other people say, I believe that designing logo for a business is actually an art form. The creative process is a painful journey which results into joy of creation. Artists who cherish freedom might not enjoy what we do as logo designers. But we enjoy when we can create something that explains a carefully crafted idea to benefit an organization.

Attractive design and beautiful illustrations can do wonders for businesses. However even the best designs fail when they are used with inexperienced hands. Obtaining an artistic logo design is not enough, businesses need to know how they can market the artistic idea behind their logo design.

And when we are talking about art for business, let us not forget other graphic design feilds such as brochure design, banner design, poster design and so on. I would go as far as including web design in the category too. The combination of color, design and aesthetic sense or organized structures is what good web design is all about. But again good design is not good marketing.

Good marketing is when the businesses apply the designs created by the designers keeping in mind the style and message these designs communicate. We all have seen amazing designs displayed at bad places or used ineffectively. This is not just the waste of resources but also affects the brand itself.

Monday, April 12, 2010

Logo Design - How to review packages?

Most of the time as a small business you might find yourself confused with the terms used on the websites of these affordable logo design companies. If you do not know exactly what these terms mean please ask them or you might waste your money on buying something you didn’t even need.

Logo design services providers on the web have some terminologies that you need to be familiar with in order to buy the right package to meet your needs.

Number of Concepts
Different logo design companies provide different number of concepts with their packages and some even promise unlimited number of concepts. A concept is the main look, feel and structure of your logo design.

Number of Revisions
Some logo design companies provide you packages where you are offered unlimited revisions on a logo design. This means that you can send back a logo with your comments for a revision and the graphic designers at the company will try to improvise the logo. But please note that they will not provide you a new logo each time, instead they will stick to the one design and keep improving it.

Number of Designers
Freelancers usually work alone, but a logo design company usually has a team of graphic designers and some companies offer you different concepts from different designers to choose from. More designers mean that you will get to see two different outlooks on the logo.

Turnaround Time and Delivery Time:
There is difference between these two; since you might be needing revisions the turnaround time is when the logo design company sends you the first concepts or revisions for your feedback. Delivery time may vary depending on how much concepts and revisions you are going to get.

Even though your logo design company might offer you a 100% unique logo design, there is still a great chance that your logo might accidentally look similar to some other business or organization’s logo. What you need to know is that most logo design companies ask you to digitally sign an agreement where you agree that you will not demand for damages in case you get involved into trademark or copyright war.
Mostly this is just a precaution from your logo design company’s side. But, if it makes you uncomfortable then ask your logo design company to explain this further to you.
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