How Art helps Marketing

No matter what other people say, I believe that designing logo for a business is actually an art form. The creative process is a painful journey which results into joy of creation. Artists who cherish freedom might not enjoy what we do as logo designers. But we enjoy when we can create something that explains a carefully crafted idea to benefit an organization.

Attractive design and beautiful illustrations can do wonders for businesses. However even the best designs fail when they are used with inexperienced hands. Obtaining an artistic logo design is not enough, businesses need to know how they can market the artistic idea behind their logo design.

And when we are talking about art for business, let us not forget other graphic design feilds such as brochure design, banner design, poster design and so on. I would go as far as including web design in the category too. The combination of color, design and aesthetic sense or organized structures is what good web design is all about. But again good design is not good marketing.

Good marketing is when the businesses apply the designs created by the designers keeping in mind the style and message these designs communicate. We all have seen amazing designs displayed at bad places or used ineffectively. This is not just the waste of resources but also affects the brand itself.

Logo Design - How to review packages?

Most of the time as a small business you might find yourself confused with the terms used on the websites of these affordable logo design companies. If you do not know exactly what these terms mean please ask them or you might waste your money on buying something you didn’t even need.

Logo design services providers on the web have some terminologies that you need to be familiar with in order to buy the right package to meet your needs.

Number of Concepts
Different logo design companies provide different number of concepts with their packages and some even promise unlimited number of concepts. A concept is the main look, feel and structure of your logo design.

Number of Revisions

Some logo design companies provide you packages where you are offered unlimited revisions on a logo design. This means that you can send back a logo with your comments for a revision and the graphic designers at the company will try to improvise the logo. But please note that they will not provide you a new logo each time, instead they will stick to the one design and keep improving it.

Number of Designers
Freelancers usually work alone, but a logo design company usually has a team of graphic designers and some companies offer you different concepts from different designers to choose from. More designers mean that you will get to see two different outlooks on the logo.

Turnaround Time and Delivery Time:
There is difference between these two; since you might be needing revisions the turnaround time is when the logo design company sends you the first concepts or revisions for your feedback. Delivery time may vary depending on how much concepts and revisions you are going to get.

Even though your logo design company might offer you a 100% unique logo design, there is still a great chance that your logo might accidentally look similar to some other business or organization’s logo. What you need to know is that most logo design companies ask you to digitally sign an agreement where you agree that you will not demand for damages in case you get involved into trademark or copyright war.
Mostly this is just a precaution from your logo design company’s side. But, if it makes you uncomfortable then ask your logo design company to explain this further to you.

Adobe Illustrator Tips and Tutorials for Logo Design Artists

Adobe Illustrator is the most commonly used vector graphic tool. We use it to create custom logo design for our clients. We are seriously thinking about starting a blog focused on using the Adobe Illustrators with tips and tutorials to do different things. Meanwhile we thought it would be a great idea to compile a list of websites publishing Adobe Illustrator tips and tutorials for newbies.

Adobe.com Illustrator Help and Support - Official Adobe Illustrator Support site has many tutorials, tips and video tutorials.

Adobe Illustrator Exchange is a place where you can share your illustrator graphics with the community and see other's work for inspiration and learning.

DesktopPublishing.com's Adobe Illustrator Tips and Tutorials page. It contains links to many tutorials from across the web, making it a good starting point for someone who is already a little familiar with Illustrator.

Illustrator Tips, Instructions Information Inspiration is their motto.

Adobe Illustrator Tutorials. We really liked their Basics & Tools category which contains articles specifically for beginners.

Smashing Magazine: Illustrator Tutorials, Smashing magazine has some very good tutorials too.