Logo Design - How to review packages?

Most of the time as a small business you might find yourself confused with the terms used on the websites of these affordable logo design companies. If you do not know exactly what these terms mean please ask them or you might waste your money on buying something you didn’t even need.

Logo design services providers on the web have some terminologies that you need to be familiar with in order to buy the right package to meet your needs.

Number of Concepts
Different logo design companies provide different number of concepts with their packages and some even promise unlimited number of concepts. A concept is the main look, feel and structure of your logo design.

Number of Revisions

Some logo design companies provide you packages where you are offered unlimited revisions on a logo design. This means that you can send back a logo with your comments for a revision and the graphic designers at the company will try to improvise the logo. But please note that they will not provide you a new logo each time, instead they will stick to the one design and keep improving it.

Number of Designers
Freelancers usually work alone, but a logo design company usually has a team of graphic designers and some companies offer you different concepts from different designers to choose from. More designers mean that you will get to see two different outlooks on the logo.

Turnaround Time and Delivery Time:
There is difference between these two; since you might be needing revisions the turnaround time is when the logo design company sends you the first concepts or revisions for your feedback. Delivery time may vary depending on how much concepts and revisions you are going to get.

Even though your logo design company might offer you a 100% unique logo design, there is still a great chance that your logo might accidentally look similar to some other business or organization’s logo. What you need to know is that most logo design companies ask you to digitally sign an agreement where you agree that you will not demand for damages in case you get involved into trademark or copyright war.
Mostly this is just a precaution from your logo design company’s side. But, if it makes you uncomfortable then ask your logo design company to explain this further to you.

Understanding Client's Logo Design Idea

As professional logo designers you would often come across clients who will demand that you do exactly what they have in their mind and most of the time you would find their ideas ridiculous. There are two things that you should consider in such situations. First of all you should take client’s idea seriously. Secondly, you need to learn how to be creative in strictly limited artistic freedom


Small businesses are very conscious about their existing clientele, particularly those who are in the business for some time and have decided to finally get brand logo. Their customers already know them and have their own perception of the brand. So when a client is forcing you to draw something in a particular way, you need to understand how they think they are perceived by their clients. Then you need to discuss this so that you could come up something that is closer to how your client thinks their business should look to potential and existing customers.

Effective communication between a logo designer and the client is essential for a good logo design. However, since your clients are not graphic designers themselves, it would be difficult for them to convey their ideas to you. So you should approach them by asking them questions about what they want to be done. Specially a logo designer must understand they values of the business or brand, what are the targeted markets, how the business promotes itself and so on.