
2. Font
Fonts are called Type or Typeface in the logo design terminology. Fonts are used to represent the text in your logo design. A unique font gets quickly noticed by the consumer’s mind. But before you select a unique font randomly you need to check that it matches the other design elements in your logo design.

3. Idea
Your Logo Design is intelligent and represents the ideology of your business. The idea of your logo should be creative, neutral, attractive, non controversial, interesting and memorable. People love logos that give them something to think about.

4. Style
Style is how your logo gathers all the design elements and put them on the canvas. For example if the style of your logo is Modernism you wouldn’t want to include Victorian typeface to the design. Or if your style is nature then you wouldn’t want to include concrete structures to it.
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