Logo Design Quality Checklist

As a professional logo designer or as an small business working on a Logo Design you need to understand that a logo could last for more than a century with out any changes. So if you are creating something that could stay around for many years, wouldn't it be wise if you spend more time on maintaining a high quality standard? Below is a small checklist that you should keep in your mind working on the new logo design. 

1. ColorsWhen we talk about design, colors are probably the most important thing. Colors effect human mind in many ways. Seeing a nicely colored shape could make us like the shape, adore it, notice it, and remember it. A shape with a color that is just not right could make us dislike the shape, avoid it, ignore it and forget it. So when you check your Logo’s Design for quality make sure you pay special attention to color details.
2. Font
Fonts are called Type or Typeface in the logo design terminology. Fonts are used to represent the text in your logo design. A unique font gets quickly noticed by the consumer’s mind. But before you select a unique font randomly you need to check that it matches the other design elements in your logo design.

3. Idea
Your Logo Design is intelligent and represents the ideology of your business. The idea of your logo should be creative, neutral, attractive, non controversial, interesting and memorable. People love logos that give them something to think about.


4. Style
Style is how your logo gathers all the design elements and put them on the canvas. For example if the style of your logo is Modernism you wouldn’t want to include Victorian typeface to the design. Or if your style is nature then you wouldn’t want to include concrete structures to it.

Logo Design Begins with Color Palette

Colors are the foundation of a good logo design. How a graphic design artist picks up a color palette? Where to look for the ideas and why use a palette? Why not just allow the instinct to take over the artistic mind and create a fiasco?

 

There are certain limitations when you are working for clients. You are creating visual images of their businesses. These are like tiny portraits of their business, their values and how they want to be seen. So it needs to be well organized, presentable and meaningful. Choosing the right color palette is the beginning of the idea. 

To pick colors you need to understand your clients business and their mission statement. Who they are? What their future plans are and what kind of people do business with them.

 

Now keeping this information in mind a Logo Design artist you should study colors. Colors not just represent the shades of light. Colors may represent wholesome ideas. Blue may represent calmness, water, sky, and peace. But, it can also represent firmness and strength. Red is supposed to represent love and passion but it can also be representing war and blood. 

Colors may also have different effects in different cultures. The effect of colors may also change in different scenarios, periods, age groups. Considering all this will help you choose your color ideas. Once you have a few colors you can add relevant colors to add contrast and shades. Too many colors might be disorienting so most artists stick to their limited color palette which simplifies the whole idea of their logo design in a coherent and meaningful manner.