Freelance Logo Design - Not a smart choice

Why you should not hire a freelance logo designer to create your corporate logo design? Even though the reasons are quite obvious, but discussing these reasons might help us better understand our choices.

More people working means More Ideas and Concepts:
Even a smaller logo design company maintains a qualified staff with varying skills and experiences. This means that the client gets a variety of designs and concepts from more than one designer.

Reliability Factor:
When a freelancer is working on your logo there is no one to watch him or guide him except the client. Since the clients usually don’t have a degree in fine arts or design they often fail to communicate with the freelancer. Miscommunication may result into either dismissal of the job or a bad outcome. On the other hand, in a professional logo design company the designers are working under the direct supervision of the company and the client’s needs are communicated through the channels of customer support and sales departments. These departments usually have trained staff that is able to communicate with the clients effectively.

Bigger Projects and Expansion Plans:
Freelancers take much longer time if they are hired to do bigger projects. This time and the monetary resources can be saved by hiring professional companies with skills and staff to handle bigger projects in a timely fashion. Also freelancers have availability issues, for example you might need something to compliment your logo, for example a brochure design, and the freelance designer might be busy with other projects at that time.

Large Pool of Services:
A freelance logo designer may only offer you specialized services in the field of their expertise. However if you hire a professional logo design company they usually offer variety of services and packages to choose from.

In the end work with a professional design firm means better ideas and concepts, more creativity, more reliability and the timely completion of the project. This is how businesses should hire service providers that help them save time and resources and give the best possible outcome of the money spent.

Logo Design Quality Checklist

As a professional logo designer or as an small business working on a Logo Design you need to understand that a logo could last for more than a century with out any changes. So if you are creating something that could stay around for many years, wouldn't it be wise if you spend more time on maintaining a high quality standard? Below is a small checklist that you should keep in your mind working on the new logo design. 

1. ColorsWhen we talk about design, colors are probably the most important thing. Colors effect human mind in many ways. Seeing a nicely colored shape could make us like the shape, adore it, notice it, and remember it. A shape with a color that is just not right could make us dislike the shape, avoid it, ignore it and forget it. So when you check your Logo’s Design for quality make sure you pay special attention to color details.
2. Font
Fonts are called Type or Typeface in the logo design terminology. Fonts are used to represent the text in your logo design. A unique font gets quickly noticed by the consumer’s mind. But before you select a unique font randomly you need to check that it matches the other design elements in your logo design.

3. Idea
Your Logo Design is intelligent and represents the ideology of your business. The idea of your logo should be creative, neutral, attractive, non controversial, interesting and memorable. People love logos that give them something to think about.


4. Style
Style is how your logo gathers all the design elements and put them on the canvas. For example if the style of your logo is Modernism you wouldn’t want to include Victorian typeface to the design. Or if your style is nature then you wouldn’t want to include concrete structures to it.

Life of a Fantastic Logo Design

This logo design of the world's most famous soft drink is around since more than a century now. It hasn't died, and even though the company had tried new logo designs in the past but none of them worked as good as this one. The reasons are strong consumer association with the brand identity.

This logo design shows us that if you create a fantastic logo design and run it with an extremely resourceful marketing campaign then your logo design would stick to the subconscious of the consumers. This logo would become not only the identity of the product but it could also become a pop culture icon.

The logo designs like that of Coca Cola are not very common though. Most businesses keep changing their logos by the time to meet their needs. For example expansion of business interests and areas would need a new re-branding campaign which begins with the redesign of the logo. It is not necessary to change the design completely, in fact such a practice could be devastating. However little improvements in an already established brand could bring great changes.

Most small businesses usually do not understand or can not afford re-branding their identity. First of all small business owners usually can not afford aggressive business expansions, which leads them to believe that they do not need aggressive branding and marketing either. However, research has proved that small businesses can do much better and can even get to a point where they could actually launch aggressive business moves by spending wisely on their brand identity and effective marketing. Effective marketing begins with a brand identity by building graphic images that become an icon of your business.

These graphic images or logos can be designed by yourself at home or you can always hire a professional logo designer to do the job. You can even find logo design companies that would do not only your logo but would also provide you with stationary design, templates, web design, brochures and other marketing tools. In the upcoming posts we will discuss these tools and how they can be used for effective marketing.