Calm and Soothing - Logos of Spas and Saloons

It really fascinates me how so many logo design artists come up with the same idea when designing a logo for a particular type of business. For example, when they are designing a logo for a law firm you would see that a great many of them will come up with the idea of incorporating the lady justice or her scale into the logo.

Some might argue that it is such a shame that these cheap logo design companies come up with stereotypical ideas. Well actually it is not that they are lazy, its just that they have professionals who do not care much about creating something a new instead they would just stick to the rule book of logo design that they have hidden in their desk drawer.

For example lets have a look at the logos of Spas and Saloons created by some logo design companies and the artists. Notice that almost all of them incorporate the same style element into their logos. These elements are elegance, femenine touch, colors, curves and lines that represent female body.

This is the logo os some Real Spa Thalasso. Notice the colors and the curves. 

This is the logo of Maiden spa, instead of using the shades that i mentioned they used black and white but a figure of female body and elegance element is still there.

Now have a look at a non typical logo of a Spa.

This is the logo of a Girl's Gotta Spa Inc. Visit their website 

This logo design is different and creative. It uses a combination of different colors prominently pink, even though it does use a female figure but the femenine curves of the body are replaced with a fun looking portrayal of a comic character. The typeface is not so deadly elegant but a fun elegant. Now even though it does use the similar style elements but it is not an stereotypical logo design of a spa and people would definitely notice it and love it.

Logo Design Begins with Color Palette

Colors are the foundation of a good logo design. How a graphic design artist picks up a color palette? Where to look for the ideas and why use a palette? Why not just allow the instinct to take over the artistic mind and create a fiasco?

 

There are certain limitations when you are working for clients. You are creating visual images of their businesses. These are like tiny portraits of their business, their values and how they want to be seen. So it needs to be well organized, presentable and meaningful. Choosing the right color palette is the beginning of the idea. 

To pick colors you need to understand your clients business and their mission statement. Who they are? What their future plans are and what kind of people do business with them.

 

Now keeping this information in mind a Logo Design artist you should study colors. Colors not just represent the shades of light. Colors may represent wholesome ideas. Blue may represent calmness, water, sky, and peace. But, it can also represent firmness and strength. Red is supposed to represent love and passion but it can also be representing war and blood. 

Colors may also have different effects in different cultures. The effect of colors may also change in different scenarios, periods, age groups. Considering all this will help you choose your color ideas. Once you have a few colors you can add relevant colors to add contrast and shades. Too many colors might be disorienting so most artists stick to their limited color palette which simplifies the whole idea of their logo design in a coherent and meaningful manner. 

Life of a Fantastic Logo Design

This logo design of the world's most famous soft drink is around since more than a century now. It hasn't died, and even though the company had tried new logo designs in the past but none of them worked as good as this one. The reasons are strong consumer association with the brand identity.

This logo design shows us that if you create a fantastic logo design and run it with an extremely resourceful marketing campaign then your logo design would stick to the subconscious of the consumers. This logo would become not only the identity of the product but it could also become a pop culture icon.

The logo designs like that of Coca Cola are not very common though. Most businesses keep changing their logos by the time to meet their needs. For example expansion of business interests and areas would need a new re-branding campaign which begins with the redesign of the logo. It is not necessary to change the design completely, in fact such a practice could be devastating. However little improvements in an already established brand could bring great changes.

Most small businesses usually do not understand or can not afford re-branding their identity. First of all small business owners usually can not afford aggressive business expansions, which leads them to believe that they do not need aggressive branding and marketing either. However, research has proved that small businesses can do much better and can even get to a point where they could actually launch aggressive business moves by spending wisely on their brand identity and effective marketing. Effective marketing begins with a brand identity by building graphic images that become an icon of your business.

These graphic images or logos can be designed by yourself at home or you can always hire a professional logo designer to do the job. You can even find logo design companies that would do not only your logo but would also provide you with stationary design, templates, web design, brochures and other marketing tools. In the upcoming posts we will discuss these tools and how they can be used for effective marketing.