Wednesday, January 27, 2010

The Myth of Web 2.0 Logo Design

I was just reading some blogs and there someone mentioned a term Logos in Web 2.0 style. I did not understand the term so I searched further and found out that there are designers working on logo designs following the popular web 2.0 style trends.

First of all who describes what is web 2.0 style trend. I know that larger fonts and bright colors are the web 2.0 style. But when we design logos we need to make sure that these logos work on all media whether it is print or the web.

To debunk the myth of this style trend just think of a lemon green business logo with extra large Arial typeface. Such a logo would fade away from print and the type would look really ugly. So perhaps the web 2.0 style is just a myth after all it has web 2.0 in it so how it could be applied to all sort of graphic design trends.

Perhaps these colors and style could be followed if the client specifically need a logo for a web design project alone. However, as a professional it would be our obligation to inform them that such a logo won’t look good in print or television and you might need to create different versions for different media.

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