Tuesday, March 16, 2010

Bunnell, Florida: Flagler County Approves New Logo Design

I have decided to share logo design news with the readers of this blog. The purpose is to highlight how businesses and organizations across the globe and particularly in the United States are trying to achieve their marketing goals and how they are using logos to do that effectively.

Flagler County Old Logo Flagler county New Logo

In Bunnell Florida, Flagler County has recently approved a new logo design for the county. In september last year the county announced a logo design competition and called for enteries. After recieving 113 entries out of which 72 were student entries, a committee of local marketing professionals hand picked the best three designs.

However, the winning logos are not going to be the official count logo. The county hired a professional graphic designer to do a logo design for the county by incorporating elements from the top choosen designs from the contest. The professional graphic designer then took suggestions from the comissioners and borrowed heavily from the winning logo design.

As you can see this logo is built specifically for the marketing purposes and attempts to highlight tourism industry by presenting an environment friendly image. Eco tourism is already big in Flagler county and the officials hope that by using the new logo on county stationary, vehicles and other marketing materials they could do more effective marketing.

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