Tuesday, March 16, 2010

Logo Design - Color Ideas

Colors are the foundation of a good logo design. How a graphic design artist picks up a color palette? Where to look for the ideas and why use a palette? Why not just allow the instinct to take over the artistic mind and create a fiasco?
There are certain limitations when you are working for clients. You are creating visual images of their businesses. These are like tiny portraits of their business, their values and how they want to be seen. So it needs to be well organized, presentable and meaningful. Choosing the right color palette is the beginning of the idea. 

To pick colors you need to understand your clients business and their mission statement. Who they are? What their future plans are and what kind of people do business with them.
Now keeping this information in mind a Logo Design artist you should study colors. Colors not just represent the shades of light. Colors may represent wholesome ideas. Blue may represent calmness, water, sky, and peace. But, it can also represent firmness and strength. Red is supposed to represent love and passion but it can also be representing war and blood. 
Colors may also have different effects in different cultures. The effect of colors may also change in different scenarios, periods, age groups. Considering all this will help you choose your color ideas. Once you have a few colors you can add relevant colors to add contrast and shades. Too many colors might be disorienting so most artists stick to their limited color palette which simplifies the whole idea of their logo design in a coherent and meaningful manner. 

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